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Friday, September 29, 2006

‘Brand ambassador’ for Mangalore?

MANGALORE: Kanara Chamber of Commerce and Industry (KCCI) will float advertisements by the end of October inviting entries to name the best personality as ‘brand ambassador’ for Mangalore.

KCCI president John Prasad Menezes told media persons at KCCI hall that the entire Karavali region needs to be marketed in order to give tourism a major fillip along the coastal belt.

“Just as superstar Amitabh Bachhan is brand ambassador of Uttar Pradesh, we will welcome suggestions from public on who should be the ideal ambassador for Mangalore from a panel of personalities,” he informed.

KCCI will also welcome entries suggesting a mascot and a catch phrase, that has a bit of all local popular dialects like
Konkani, Tulu, and Kannada, for Mangalore.

Vice-president Kumble Narasimha Prabhu, Honorary Secretaries Srinivas S Kamath, M Shekhara Pujari and honorary treasurer M Ahmed Bava were also present in the media conference.

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